Available for fractional engagements

I build B2B revenue systems — not just campaigns.

Mujadad Naeem · Fractional Demand Gen Lead

8 years helping B2B SaaS companies build predictable pipelines. From $0 to enterprise — paid, SEO, automation, CRM, and the full funnel in between.

200%
YoY growth, Facia.ai
$500K+
Ad spend managed
8 yrs
B2B SaaS focus
Pipeline Growth & Acceleration Active GTM Playbook
$1.5M $1.0M $500K $0 Founding Year 1 Year 2 Scale Motion Enterprise +200% Growth

Featured in & recognized by

CEO MONTHLY
S STARTUPS 100
SYNAPTIC AI
GITEX GLOBAL
LEAP
BIOMETRICS INST
Interactive Scope Configurator

What I Do

Select growth levers to build your custom scope dynamically. Click or hover on a card to explore playbook playbooks.

Include

Demand generation

Inbound + outbound systems that fill the pipeline with qualified opportunities — not vanity metrics.

Show Deliverables ↓
  • Inbound funnel mapping
  • Outbound sequence triggers
  • ICP core definition
  • Revenue pipeline models
Include

Paid acquisition

Google, LinkedIn, Meta — built for ROI. $500K+ managed with rigorous testing, attribution, and CPL discipline.

Show Deliverables ↓
  • LinkedIn & Google Ads management
  • Conversion API integration
  • A/B testing execution framework
  • CPL & ROI attribution sheets
Include

CRM & automation

HubSpot, ActiveCampaign, Pipedrive — architected as revenue engines, not contact databases.

Show Deliverables ↓
  • HubSpot lifecycle architecture
  • Deal stage pipeline triggers
  • Lead routing rules
  • 6sense data configuration
Include

SEO & content

Millions of impressions, 100+ high-difficulty keywords ranked. Content tied to pipeline, not just traffic.

Show Deliverables ↓
  • Skyscraper keyword strategy
  • Competitor content gaps
  • Editorial pipeline calendars
  • Organic attribution maps
Include

Sales & marketing alignment

Discovery frameworks, lead scoring, and shared revenue accountability across both teams.

Show Deliverables ↓
  • SLA template definition
  • Discovery call templates
  • Shared pipeline SLA dashboards
  • Lead scoring validation rules
Include

GTM strategy

Market entry planning for US, UK, and MENA — from ICP definition to first enterprise customer.

Show Deliverables ↓
  • Market entry execution decks
  • Value proposition matrices
  • Pricing structure models
  • Target account plans

Demand Generation Playbook

I design inbound + outbound revenue engines that capture existing demand and generate pipeline. No soft leads, no friction, just revenue qualified accounts.

Core Deliverables
  • Multi-channel inbound pipeline mapping & stage definition
  • Outbound sequence playbooks & trigger-based templates
  • ICP (Ideal Customer Profile) definition & segmentation matrix
  • Revenue forecasting & pipeline flow velocity modeling
Tool Stack Integration
HubSpot 6sense Apollo Clay
Projected Impact +150% Pipeline
Timeline to Value 2–4 Weeks

Paid Acquisition Playbook

Rigorous B2B campaign structures focusing on high-intent channels. Built on scientific testing frameworks that cut ad waste and prioritize low-CPL demo requests.

Core Deliverables
  • LinkedIn Account-Based Ads & Google Search Setup
  • Conversion API integration & offline event tracking setup
  • Ad creative testing matrices & copy guidelines
  • Detailed ROI sheets & attribution reporting
Tool Stack Integration
Google Ads LinkedIn Ads GTM GA4
Projected Impact -35% Lower CPL
Timeline to Value 1–2 Weeks

CRM & Lifecycle Architecture

Transform CRM systems from glorified spreadsheets into active revenue intelligence dashboards. I architect rules that keep data clean and alert sales of active buying signals.

Core Deliverables
  • HubSpot custom lifecycle stages & lead status maps
  • Pipeline deal progression automations & SLA alerts
  • 6sense de-anonymization & intent scoring setups
  • Automatic lead routing & sales rotation matrices
Tool Stack Integration
HubSpot Pipedrive 6sense Zapier
Projected Impact 2.5x Visibility
Timeline to Value 3–6 Weeks

SEO & Organic Growth Plan

Creating search footprints targeting buyer-intent keywords rather than simple traffic volume. I structure assets that capture searchers ready to evaluate alternatives.

Core Deliverables
  • Skyscraper organic content clusters & gaps audits
  • Product comparison page setups & buyer guide copy
  • HARO outreach framework & high-authority link hooks
  • Search console optimization & technical audits
Tool Stack Integration
SEMrush Ahrefs Search Console WordPress
Projected Impact Top 3 Keywords
Timeline to Value 4–8 Weeks

Sales-Marketing Alignment

Establish unified definitions and shared goals between sales and marketing. I build frameworks that remove finger-pointing and guarantee MQL-to-SQL conversions.

Core Deliverables
  • Formal Service Level Agreements (SLAs) & score templates
  • Lead scoring rules & active buyer intent triggers
  • Discovery and sales qualification training call scripts
  • Integrated dashboard maps detailing pipeline health
Tool Stack Integration
HubSpot Sales Google Sheets Slack API
Projected Impact +30% Win Rate
Timeline to Value 2–3 Weeks

GTM Market Entry Strategy

Actionable playbooks for startups breaking into the US, UK, or MENA regions. From validation, local messaging angles, to securing early enterprise clients.

Core Deliverables
  • Market opportunity sizing & competitive landscape mapping
  • Account-based outbound campaigns targeting local ICP accounts
  • Pricing models, packing options & sales deck reviews
  • Strategic partnerships, localization planning & launch roadmap
Tool Stack Integration
Miro Notion Sales Navigator
Projected Impact Market Onboarding
Timeline to Value 4–6 Weeks
GTM Pipeline Builder

Custom Scope Planner

Select one or more growth levers above to configure your custom revenue engine scope.

Combined Target Impact --
Max Timeline to Value --
Interactive Case Studies

Selected Work

Click on any case study card below to slide out the detailed playbook and campaign metrics.

Confiz · Digital marketing · 2021–2023

300 B2B leads/year with 35% lower CPL

Ran paid acquisition across Google, LinkedIn, and Facebook for Middle East, North America, UK, and Canada. Ranked 100+ high-difficulty keywords in the US and UAE.

$50K spend, 500% ROI 35% CPL reduction
Programmers Force · Growth · 2025

Revenue engine rebuild with HubSpot + 6sense

Architected HubSpot as a sales intelligence engine. Integrated 6sense for intent data and lead scoring. Implemented Winning by Design discovery framework.

Higher win rates Better-qualified pipeline
Testimonials

Social Proof

"His expertise in HubSpot goes far beyond simple campaign management — he possesses a rare technical mastery focused on architectural structure... What truly distinguishes Mujadad is his commitment to a scientific mindset in sales."

Brent Godfrey · Business Development Manager, TreviPay

"He's the kind of person who listens first, supports others, and brings people together effortlessly. Beyond his skills and work ethic, what stands out most is his kindness and authenticity."

Khalid Javed · Sr. VP, Shufti Pro
Timeline

About & Journey

Mujadad Naeem

I started in digital marketing as a freelancer in 2017, working across paid channels and SEO for clients worldwide. After my MBA at Lahore School of Economics, I moved into in-house roles — and eventually co-founded Facia.ai, where I served as CEO for over two years while simultaneously owning the entire growth function.

Today I work as a fractional demand gen lead for B2B SaaS companies — bringing the same operator mentality I developed as a founder to help teams build revenue systems that compound.

McKinsey Forward alumnus Dean's List, LSE (3.84) CEO of the Year 2024
2025
Growth Marketing Manager
Programmers Force · Remote
2023
CEO & Growth Lead
Facia.ai · London
2021
Digital Marketing Executive
Confiz · On-site
2020
Digital Marketing Executive
Programmers Force
2017
Freelance Digital Marketing
Independent · Remote
Technology & Frameworks

Tools & Stack

CRM & automation

HubSpot ActiveCampaign Pipedrive GoHighLevel 6sense

Paid & analytics

Google Ads LinkedIn Ads Meta Ads Google Tag Manager GA4 SEMrush

Frameworks & methodologies

Winning by Design Account-Based Marketing Skyscraper SEO HARO link building
Facia.ai · CEO & Growth Lead

Facia.ai

200%
YoY Growth
$1.2M
Capital Raised
3
Markets
iBeta
Certifications

The Challenge

The GTM Playbook

Key Outcomes

Pipeline Growth Index
Before: $0
After: $1.5M
Levers Deployed